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"Endure to The End Ô" is the adopted family motto for Alan and Suzanne Osmond and their eight sons, better known by their stage name, The Osmonds - 2nd Generation. "As a family, we possess a deep conviction in the principle of 'enduring to the end', says Alan. "With missionary-like zeal, we promote this principle to others on a daily basis. Having faith to 'endure to the end'Ô has helped each of our family members overcome life's personal challenges. This concept inspires us and provides us with hope, strength and determination."

Alan's positive attitude is contagious when he talks about how this motto has helped him and his family through the challenges of multiple sclerosis, the ups and downs of the entertainment business, raising children, etc. "When we have difficult challenges to overcome, we have to endure and face them head-on while remaining true to our principles."

Alan and Suzanne's third eldest son, Elder Douglas Osmond, designed the ETTEÔ ring while serving as a missionary in the South Africa, Johannesburg mission. All family members now proudly wear this ring. Whether at home in Utah or touring in musical productions like Joseph and the Amazing Technicolor Dream Coat, it serves to remind them continuously of this important concept. "So many people have asked us how they can get this ring. We want to offer it to everyone so they, too, can benefit from it's powerful message," says Alan. "Once you've 'chosen the right', the next step is to 'endure to the end'Ô . This is the ring for the next century."